I’ve always had the mindset that you can always see the end results and that it’s stuff in between that takes hard work. For my personal brand ByWillSmith, 2014 is a new beginning and I wanted to kick it off with a collaboration w/my clothing company Era 88 Designs that I am 1/3 of. The “We Are Not Them” (#WANT) Collection simply represent the simple things that separate creatives from lack luster people. The simplicity in our lives lets our creativity live wildly. These 3 pieces are just the start of a series of “Life Products” that I will offer in my ByWillSmith Store over time. Check them out and enjoy!

Purchase pieces at my ByWillSmith SHOP